---
title: Data Decisions Group | Marketing Insights Blog | Bruno Delahaye
description: "Bruno is President of Data Science with 15 years of experience in enterprise software coupled with deep expertise in predictive analytics and data mining. Prior to the Data Decisions Group merger, Bruno served as the CEO of Reach Analytics and Vice President of Sales-SAP( KXEN). Earlier in his career, Bruno managed the database marketing department and data mining technology of Urban Science in London. Bruno has earned an Executive MBA from HEC School of Management, a post-graduate degree (DEA) in Economics Methods from University EVE / ENSAE, and a Masters in Quantitative Methods from Paris IX Dauphine University.

Bruno’ passion is his three explorer children, one who loves to build robots which occasionally pursue Bruno at high speed."
---

# Are you harnessing the power of data for your marketing decisions?

Marketing Insights to drive decisions 

[![Do Not Make Assumptions ](https://120937.hs-sites.com/hubfs/Do%20Not%20Make%20Assumptions%20.jpeg) ](https://120937.hs-sites.com/blog/the-problem-with-assumptions)

[AI](https://120937.hs-sites.com/blog/topic/ai), [automate](https://120937.hs-sites.com/blog/topic/automate), [machine learning](https://120937.hs-sites.com/blog/topic/machine-learning)

## [The Problem with Assumptions](https://120937.hs-sites.com/blog/the-problem-with-assumptions)

![Picture of Bruno Delahaye](https://120937.hs-sites.com/hs-fs/hubfs/Bruno%20.jpg?width=50&name=Bruno%20.jpg) [Bruno Delahaye](https://120937.hs-sites.com/blog/author/bruno-delahaye) 

 Jun 28, 2019 8:00:00 AM

[ Read more ](https://120937.hs-sites.com/blog/the-problem-with-assumptions)

[![Business Analytics-1-1](https://120937.hs-sites.com/hubfs/Business%20Analytics-1-1.jpg) ](https://120937.hs-sites.com/blog/ai-assisted-consumer-targeting-101)

[AI](https://120937.hs-sites.com/blog/topic/ai), [automate](https://120937.hs-sites.com/blog/topic/automate), [machine learning](https://120937.hs-sites.com/blog/topic/machine-learning)

## [AI-Assisted Consumer Targeting 101](https://120937.hs-sites.com/blog/ai-assisted-consumer-targeting-101)

![Picture of Bruno Delahaye](https://120937.hs-sites.com/hs-fs/hubfs/Bruno%20.jpg?width=50&name=Bruno%20.jpg) [Bruno Delahaye](https://120937.hs-sites.com/blog/author/bruno-delahaye) 

 May 31, 2019 8:00:00 AM

[ Read more ](https://120937.hs-sites.com/blog/ai-assisted-consumer-targeting-101)

## Drive people to your products and services

 Learn more