--- title: Data Decisions Group | Marketing Insights Blog | David W. Wilson description: David W. Wilson

David Wilson has over 25 years of experience helping leading companies improve their marketing results using digital marketing, direct marketing, database marketing, consumer data, predictive analytics and marketing research.

--- # Are you harnessing the power of data for your marketing decisions? Marketing Insights to drive decisions  [![Blog Header - 10 Conjoint - Number 2 of 10.png](https://120937.hs-sites.com/hubfs/Blog_Images_from_Canva/Blog%20Header%20-%2010%20Conjoint%20-%20Number%202%20of%2010.png) ](https://120937.hs-sites.com/blog/10-conjoint-dos-and-donts-2-dont-sample-too-broad-an-audience) [new product development](https://120937.hs-sites.com/blog/topic/new-product-development), [product innovation](https://120937.hs-sites.com/blog/topic/product-innovation), [Conjoint Analysis](https://120937.hs-sites.com/blog/topic/conjoint-analysis), [marketing research](https://120937.hs-sites.com/blog/topic/marketing-research), [sampling](https://120937.hs-sites.com/blog/topic/sampling) ## [10 Conjoint Do's and Don'ts — #2 Don't Sample Too Broad An Audience](https://120937.hs-sites.com/blog/10-conjoint-dos-and-donts-2-dont-sample-too-broad-an-audience) ![Picture of David W. Wilson](https://120937.hs-sites.com/hs-fs/hubfs/images/David_Wilson_Bio_Picture_Photo.jpg?width=50&name=David_Wilson_Bio_Picture_Photo.jpg) [David W. Wilson](https://120937.hs-sites.com/blog/author/david-w-wilson) Mar 20, 2017 10:29:27 AM [ Read more ](https://120937.hs-sites.com/blog/10-conjoint-dos-and-donts-2-dont-sample-too-broad-an-audience) [![](https://120937.hs-sites.com/hubfs/Blog_Images_from_Canva/Research_and_Modeling_Equals_Better_Cross-Selling.png) ](https://120937.hs-sites.com/blog/combine-market-research-and-predictive-models-to-improve-cross-selling) [market research](https://120937.hs-sites.com/blog/topic/market-research), [predictive analytics](https://120937.hs-sites.com/blog/topic/predictive-analytics), [marketing research](https://120937.hs-sites.com/blog/topic/marketing-research), [direct marketing](https://120937.hs-sites.com/blog/topic/direct-marketing) ## [Combine Market Research and Predictive Models to Improve Cross-Selling](https://120937.hs-sites.com/blog/combine-market-research-and-predictive-models-to-improve-cross-selling) ![Picture of David W. Wilson](https://120937.hs-sites.com/hs-fs/hubfs/images/David_Wilson_Bio_Picture_Photo.jpg?width=50&name=David_Wilson_Bio_Picture_Photo.jpg) [David W. Wilson](https://120937.hs-sites.com/blog/author/david-w-wilson) Aug 31, 2016 10:03:21 AM Executive Summary Today's member-based organizations (or any direct marketing company) can combine p... [ Read more ](https://120937.hs-sites.com/blog/combine-market-research-and-predictive-models-to-improve-cross-selling) [![Improving_Your_ACA_Marketing_2.png](https://120937.hs-sites.com/hubfs/Blog_Images_from_Canva/Improving_Your_ACA_Marketing_2.png) ](https://120937.hs-sites.com/blog/improving-your-aca-marketing) [health insurance marketing](https://120937.hs-sites.com/blog/topic/health-insurance-marketing), [Marketing Insights](https://120937.hs-sites.com/blog/topic/marketing-insights) ## [Improving Your ACA Marketing](https://120937.hs-sites.com/blog/improving-your-aca-marketing) ![Picture of David W. Wilson](https://120937.hs-sites.com/hs-fs/hubfs/images/David_Wilson_Bio_Picture_Photo.jpg?width=50&name=David_Wilson_Bio_Picture_Photo.jpg) [David W. Wilson](https://120937.hs-sites.com/blog/author/david-w-wilson) Jun 2, 2016 4:18:18 PM During the three months of open enrollment from November 1, 2015 to January 31, 2016, ACA (Obamacare... [ Read more ](https://120937.hs-sites.com/blog/improving-your-aca-marketing) ## Drive people to your products and services Learn more