---
title: Data Decisions Group | Marketing Insights Blog | Dino Fire
description: "Dino Fire
Dino serves as President, Market Research & Data Science. Dino seeks the answers to questions and predictions of consumer behavior. Previously, Dino served as Chief Science Officer at FGI Research and Analytics. He is our version of Curious George; constantly seeking a different perspective on a business opportunity — new product design, needs-based segmentation. If you can write an algorithm for it, Dino will become engaged. Dino spent almost a decade at Arbitron/Nielsen in his formative years. Dino holds a BA from Kent State and an MS from Northwestern. Dino seems to have a passion for all numeric expressions.
"
---
# Are you harnessing the power of data for your marketing decisions?
Marketing Insights to drive decisions
[ ](https://120937.hs-sites.com/blog/data-fusion)
[customer satisfaction](https://120937.hs-sites.com/blog/topic/customer-satisfaction), [electric utilities](https://120937.hs-sites.com/blog/topic/electric-utilities), [JD Power](https://120937.hs-sites.com/blog/topic/jd-power), [Consumer Data & Lists](https://120937.hs-sites.com/blog/topic/consumer-data-lists)
## [Data Fusion for Electric Utilities](https://120937.hs-sites.com/blog/data-fusion)
 [Dino Fire](https://120937.hs-sites.com/blog/author/dino-fire)
Jun 16, 2017 4:29:09 PM
This will be the first in an occasional series about linking consumer databases to other, non-tradit...
[ Read more ](https://120937.hs-sites.com/blog/data-fusion)
[ ](https://120937.hs-sites.com/blog/how-adaptive-conjoint-improves-your-new-product-development-results)
[pricing](https://120937.hs-sites.com/blog/topic/pricing), [new product development](https://120937.hs-sites.com/blog/topic/new-product-development), [product innovation](https://120937.hs-sites.com/blog/topic/product-innovation), [Conjoint Analysis](https://120937.hs-sites.com/blog/topic/conjoint-analysis), [Marketing Insights](https://120937.hs-sites.com/blog/topic/marketing-insights)
## [How Adaptive Conjoint Improves Your New Product Development Results](https://120937.hs-sites.com/blog/how-adaptive-conjoint-improves-your-new-product-development-results)
 [Dino Fire](https://120937.hs-sites.com/blog/author/dino-fire)
Apr 29, 2015 3:33:00 PM
New Product Failure Rates Are High New products fail at an alarming rate. Dozens of studies put fail...
[ Read more ](https://120937.hs-sites.com/blog/how-adaptive-conjoint-improves-your-new-product-development-results)
[ ](https://120937.hs-sites.com/blog/bid/157095/5-tips-to-get-your-membership-organization-on-the-research-track)
[membership organizations](https://120937.hs-sites.com/blog/topic/membership-organizations), [customer satisfaction](https://120937.hs-sites.com/blog/topic/customer-satisfaction), [concept testing](https://120937.hs-sites.com/blog/topic/concept-testing), [custom consumer panel](https://120937.hs-sites.com/blog/topic/custom-consumer-panel), [new product development](https://120937.hs-sites.com/blog/topic/new-product-development), [Marketing Insights](https://120937.hs-sites.com/blog/topic/marketing-insights)
## [5 Tips to Get Your Membership Organization on the Research Track](https://120937.hs-sites.com/blog/bid/157095/5-tips-to-get-your-membership-organization-on-the-research-track)
 [Dino Fire](https://120937.hs-sites.com/blog/author/dino-fire)
Sep 12, 2012 1:42:00 PM
[ Read more ](https://120937.hs-sites.com/blog/bid/157095/5-tips-to-get-your-membership-organization-on-the-research-track)
[ ](https://120937.hs-sites.com/blog/bid/129425/market-research-roi-5-questions-to-make-your-mr-pay-off)
[ROI](https://120937.hs-sites.com/blog/topic/roi), [performance improvement tips](https://120937.hs-sites.com/blog/topic/performance-improvement-tips), [David Wilson](https://120937.hs-sites.com/blog/topic/david-wilson), [market research](https://120937.hs-sites.com/blog/topic/market-research), [Dino Fire](https://120937.hs-sites.com/blog/topic/dino-fire), [Marketing Insights](https://120937.hs-sites.com/blog/topic/marketing-insights)
## [Market Research ROI: 5 Questions to Make Your MR Pay Off](https://120937.hs-sites.com/blog/bid/129425/market-research-roi-5-questions-to-make-your-mr-pay-off)
 [Dino Fire](https://120937.hs-sites.com/blog/author/dino-fire)
Mar 14, 2012 9:51:00 AM
Sometimes market research (MR) takes literal rocket science, and sometimes it isn’t all that complic...
[ Read more ](https://120937.hs-sites.com/blog/bid/129425/market-research-roi-5-questions-to-make-your-mr-pay-off)
[ ](https://120937.hs-sites.com/blog/bid/117247/how-much-sample-do-i-need)
[market research experts](https://120937.hs-sites.com/blog/topic/market-research-experts), [market research](https://120937.hs-sites.com/blog/topic/market-research), [marketing science](https://120937.hs-sites.com/blog/topic/marketing-science), [data analysis for business success](https://120937.hs-sites.com/blog/topic/data-analysis-for-business-success), [primary research](https://120937.hs-sites.com/blog/topic/primary-research), [survey](https://120937.hs-sites.com/blog/topic/survey), [Dino Fire](https://120937.hs-sites.com/blog/topic/dino-fire), [Marketing Insights](https://120937.hs-sites.com/blog/topic/marketing-insights)
## [How Much Sample Do I Need?](https://120937.hs-sites.com/blog/bid/117247/how-much-sample-do-i-need)
 [Dino Fire](https://120937.hs-sites.com/blog/author/dino-fire)
Jan 11, 2012 3:03:00 PM
We are often asked how much study sample is needed when clients work with us to design a study. This...
[ Read more ](https://120937.hs-sites.com/blog/bid/117247/how-much-sample-do-i-need)
[ ](https://120937.hs-sites.com/blog/bid/75341/5-mr-fundamentals-for-superior-product-concept-testing)
[market research experts](https://120937.hs-sites.com/blog/topic/market-research-experts), [market research](https://120937.hs-sites.com/blog/topic/market-research), [concept testing](https://120937.hs-sites.com/blog/topic/concept-testing), [consumer research](https://120937.hs-sites.com/blog/topic/consumer-research), [marketing science](https://120937.hs-sites.com/blog/topic/marketing-science), [purchase intent](https://120937.hs-sites.com/blog/topic/purchase-intent), [new product development](https://120937.hs-sites.com/blog/topic/new-product-development), [package testing](https://120937.hs-sites.com/blog/topic/package-testing), [Dino Fire](https://120937.hs-sites.com/blog/topic/dino-fire), [marketing research](https://120937.hs-sites.com/blog/topic/marketing-research)
## [5 MR Fundamentals For Superior Product & Concept Testing](https://120937.hs-sites.com/blog/bid/75341/5-mr-fundamentals-for-superior-product-concept-testing)
 [Dino Fire](https://120937.hs-sites.com/blog/author/dino-fire)
Sep 22, 2011 11:55:00 AM
Concept testing is nearly always part of a new product launch initiative—an important part, to be su...
[ Read more ](https://120937.hs-sites.com/blog/bid/75341/5-mr-fundamentals-for-superior-product-concept-testing)
## Drive people to your products and services
Learn more