--- title: Data Decisions Group | Marketing Insights Blog | Mike Hail description: Mike Hail serves as CEO of Data Decisions Group. Previously, he has been CEO, Web Decisions Group, CEO, Yankelovich, CEO, Knowledgebase Marketing. With 41 years of marketing experience on both sides of the desk, Mike acts as the professional listener and interpreter for our client engagements. He focuses on the data and analytical aspects of our solutions. --- # Are you harnessing the power of data for your marketing decisions? Marketing Insights to drive decisions  [![Predictive Analytics](https://120937.hs-sites.com/hubfs/2020%20AEP.jpeg) ](https://120937.hs-sites.com/blog/medicare-aep-is-coming-october-15-2019) [Medicare Advantage](https://120937.hs-sites.com/blog/topic/medicare-advantage), [medicare supplement](https://120937.hs-sites.com/blog/topic/medicare-supplement), [Medicare Campaigns](https://120937.hs-sites.com/blog/topic/medicare-campaigns), [medigap](https://120937.hs-sites.com/blog/topic/medigap), [Medicare Part D](https://120937.hs-sites.com/blog/topic/medicare-part-d) ## [Medicare AEP is coming, October 15, 2019](https://120937.hs-sites.com/blog/medicare-aep-is-coming-october-15-2019) ![Picture of Mike Hail](https://120937.hs-sites.com/hs-fs/hubfs/Mike_Hail_Photo_Headshot.jpg?width=50&name=Mike_Hail_Photo_Headshot.jpg) [Mike Hail](https://120937.hs-sites.com/blog/author/mike-hail) Jun 26, 2019 3:18:53 PM [ Read more ](https://120937.hs-sites.com/blog/medicare-aep-is-coming-october-15-2019) [![medicare-marketing-toolkit-blog-header](https://120937.hs-sites.com/hubfs/medicare-marketing-toolkit-blog-header.png) ](https://120937.hs-sites.com/blog/medicare-marketing-toolkit) [Medicare Marketing](https://120937.hs-sites.com/blog/topic/medicare-marketing) ## [Medicare Marketing Toolkit](https://120937.hs-sites.com/blog/medicare-marketing-toolkit) ![Picture of Mike Hail](https://120937.hs-sites.com/hs-fs/hubfs/Mike_Hail_Photo_Headshot.jpg?width=50&name=Mike_Hail_Photo_Headshot.jpg) [Mike Hail](https://120937.hs-sites.com/blog/author/mike-hail) May 29, 2018 8:00:00 AM The Medicare opportunities are rapidly flying past us Each month a new group of Baby Boomers qualify... [ Read more ](https://120937.hs-sites.com/blog/medicare-marketing-toolkit) [![medicare-marketing-blog-header](https://120937.hs-sites.com/hubfs/medicare-marketing-blog-header.png) ](https://120937.hs-sites.com/blog/planning-your-medicare-marketing-campaign) [Medicare Marketing](https://120937.hs-sites.com/blog/topic/medicare-marketing) ## [Can You Afford to Wait to Plan Your Medicare Marketing Campaigns?](https://120937.hs-sites.com/blog/planning-your-medicare-marketing-campaign) ![Picture of Mike Hail](https://120937.hs-sites.com/hs-fs/hubfs/Mike_Hail_Photo_Headshot.jpg?width=50&name=Mike_Hail_Photo_Headshot.jpg) [Mike Hail](https://120937.hs-sites.com/blog/author/mike-hail) May 23, 2018 6:15:57 PM Each year I ask my friends — colleagues who work at a healthcare-related entity — when does your Med... [ Read more ](https://120937.hs-sites.com/blog/planning-your-medicare-marketing-campaign) [![The Right Marketing Communications Platform.png](https://120937.hs-sites.com/hubfs/Email_Images_from_Canva/The%20Right%20Marketing%20Communications%20Platform.png) ](https://120937.hs-sites.com/blog/do-you-have-the-right-medicare-marketing-platform-for-aep-2017) [customer database](https://120937.hs-sites.com/blog/topic/customer-database), [Medicare Marketing](https://120937.hs-sites.com/blog/topic/medicare-marketing), [marketing communications platform](https://120937.hs-sites.com/blog/topic/marketing-communications-platform), [marketing database](https://120937.hs-sites.com/blog/topic/marketing-database), [Marketing Insights](https://120937.hs-sites.com/blog/topic/marketing-insights) ## [Do You Have the Right Medicare Marketing Platform for AEP 2017?](https://120937.hs-sites.com/blog/do-you-have-the-right-medicare-marketing-platform-for-aep-2017) ![Picture of Mike Hail](https://120937.hs-sites.com/hs-fs/hubfs/Mike_Hail_Photo_Headshot.jpg?width=50&name=Mike_Hail_Photo_Headshot.jpg) [Mike Hail](https://120937.hs-sites.com/blog/author/mike-hail) Feb 6, 2017 7:00:00 AM Do you have the right Medicare marketing communications platform for 2017? Not sure? Here are four i... [ Read more ](https://120937.hs-sites.com/blog/do-you-have-the-right-medicare-marketing-platform-for-aep-2017) [![](https://120937.hs-sites.com/hubfs/MIke%20Hail%20Big%20Card.png) ](https://120937.hs-sites.com/blog/medicare-big-card) [Medicare Advantage](https://120937.hs-sites.com/blog/topic/medicare-advantage), [Medicare Marketing](https://120937.hs-sites.com/blog/topic/medicare-marketing), [Marketing Insights](https://120937.hs-sites.com/blog/topic/marketing-insights) ## [Medicare Big Card](https://120937.hs-sites.com/blog/medicare-big-card) ![Picture of Mike Hail](https://120937.hs-sites.com/hs-fs/hubfs/Mike_Hail_Photo_Headshot.jpg?width=50&name=Mike_Hail_Photo_Headshot.jpg) [Mike Hail](https://120937.hs-sites.com/blog/author/mike-hail) Feb 2, 2017 1:02:45 PM I am thrilled to be enrolled in Medicare. You can see it was a” Big Deal.” I started marketing Medic... [ Read more ](https://120937.hs-sites.com/blog/medicare-big-card) [![Segmentation_Consumer_Data_Predictive_Modeling-1.png](https://120937.hs-sites.com/hubfs/Combining%20Segments%2c%20Consumer%20Data%20and%20Modeling%20-%20A%20Primer.jpg) ](https://120937.hs-sites.com/blog/combining-segments-consumer-data-and-modeling-a-primer) [segmentation](https://120937.hs-sites.com/blog/topic/segmentation), [predictive analytics](https://120937.hs-sites.com/blog/topic/predictive-analytics), [consumer data](https://120937.hs-sites.com/blog/topic/consumer-data), [modeling](https://120937.hs-sites.com/blog/topic/modeling), [segments](https://120937.hs-sites.com/blog/topic/segments), [Marketing Insights](https://120937.hs-sites.com/blog/topic/marketing-insights) ## [Combining Segments, Consumer Data and Modeling — A Primer](https://120937.hs-sites.com/blog/combining-segments-consumer-data-and-modeling-a-primer) ![Picture of Mike Hail](https://120937.hs-sites.com/hs-fs/hubfs/Mike_Hail_Photo_Headshot.jpg?width=50&name=Mike_Hail_Photo_Headshot.jpg) [Mike Hail](https://120937.hs-sites.com/blog/author/mike-hail) Jun 22, 2016 6:59:40 PM Executive Summary Snapshot To maximize results, companies must fully leverage data and analytics Mos... [ Read more ](https://120937.hs-sites.com/blog/combining-segments-consumer-data-and-modeling-a-primer) ## Drive people to your products and services Learn more