---
title: Data Decisions Group | Marketing Insights Blog | Andy Smith
description: Andy Smith | If you're not using data for your marketing, we recommend a change in course — and a subscription to this blog.
---

# Are you harnessing the power of data for your marketing decisions?

Marketing Insights to drive decisions 

[![](https://120937.hs-sites.com/hubfs/img/iStock_000017143933_XXXLarge.jpg) ](https://120937.hs-sites.com/blog/bid/158992/what-s-the-secret-to-better-jd-power-scores-for-electric-utilities)

[customer satisfaction](https://120937.hs-sites.com/blog/topic/customer-satisfaction), [Andy Smith](https://120937.hs-sites.com/blog/topic/andy-smith), [PQR](https://120937.hs-sites.com/blog/topic/pqr), [utility companies](https://120937.hs-sites.com/blog/topic/utility-companies), [electric utilities](https://120937.hs-sites.com/blog/topic/electric-utilities), [J.D. Powers](https://120937.hs-sites.com/blog/topic/jd-powers), [power quality and reliability](https://120937.hs-sites.com/blog/topic/power-quality-and-reliability), [Marketing Insights](https://120937.hs-sites.com/blog/topic/marketing-insights)

## [What’s the Secret to Better JD Power Scores for Electric Utilities?](https://120937.hs-sites.com/blog/bid/158992/what-s-the-secret-to-better-jd-power-scores-for-electric-utilities)

![Picture of Andy Smith](https://120937.hs-sites.com/hs-fs/file-16641047-jpg/images/ARS_Headshot_2010.jpg?width=50&name=ARS_Headshot_2010.jpg) [Andy Smith](https://120937.hs-sites.com/blog/author/andy-smith) 

 Sep 26, 2012 1:31:00 PM

For most electric utilities, their JD Power customer satisfaction ranking is the critical measure of...

[ Read more ](https://120937.hs-sites.com/blog/bid/158992/what-s-the-secret-to-better-jd-power-scores-for-electric-utilities)

[![](https://120937.hs-sites.com/hubfs/img/health-pharm-industries.jpg) ](https://120937.hs-sites.com/blog/bid/126497/the-affordable-care-act-seamless-transition-communication-strategies)

[consumer research](https://120937.hs-sites.com/blog/topic/consumer-research), [Andy Smith](https://120937.hs-sites.com/blog/topic/andy-smith), [affordable care act](https://120937.hs-sites.com/blog/topic/affordable-care-act), [health insurance providers](https://120937.hs-sites.com/blog/topic/health-insurance-providers), [health insurance marketing](https://120937.hs-sites.com/blog/topic/health-insurance-marketing), [Marketing Insights](https://120937.hs-sites.com/blog/topic/marketing-insights)

## [The Affordable Care Act Seamless Transition: Communication Strategies](https://120937.hs-sites.com/blog/bid/126497/the-affordable-care-act-seamless-transition-communication-strategies)

![Picture of Andy Smith](https://120937.hs-sites.com/hs-fs/file-16641047-jpg/images/ARS_Headshot_2010.jpg?width=50&name=ARS_Headshot_2010.jpg) [Andy Smith](https://120937.hs-sites.com/blog/author/andy-smith) 

 Feb 28, 2012 11:46:00 AM

In a previous post, my colleague Philip Atkins discussed the advent of the open health insurance mar...

[ Read more ](https://120937.hs-sites.com/blog/bid/126497/the-affordable-care-act-seamless-transition-communication-strategies)

## Drive people to your products and services

 Learn more