---
title: Data Decisions Group | Marketing Insights Blog | consumer data
description: consumer data | If you're not using data for your marketing, we recommend a change in course — and a subscription to this blog.
---

# Are you harnessing the power of data for your marketing decisions?

Marketing Insights to drive decisions 

[![Segmentation_Consumer_Data_Predictive_Modeling-1.png](https://120937.hs-sites.com/hubfs/Combining%20Segments%2c%20Consumer%20Data%20and%20Modeling%20-%20A%20Primer.jpg) ](https://120937.hs-sites.com/blog/combining-segments-consumer-data-and-modeling-a-primer)

[segmentation](https://120937.hs-sites.com/blog/topic/segmentation), [predictive analytics](https://120937.hs-sites.com/blog/topic/predictive-analytics), [consumer data](https://120937.hs-sites.com/blog/topic/consumer-data), [modeling](https://120937.hs-sites.com/blog/topic/modeling), [segments](https://120937.hs-sites.com/blog/topic/segments), [Marketing Insights](https://120937.hs-sites.com/blog/topic/marketing-insights)

## [Combining Segments, Consumer Data and Modeling — A Primer](https://120937.hs-sites.com/blog/combining-segments-consumer-data-and-modeling-a-primer)

![Picture of Mike Hail](https://120937.hs-sites.com/hs-fs/hubfs/Mike_Hail_Photo_Headshot.jpg?width=50&name=Mike_Hail_Photo_Headshot.jpg) [Mike Hail](https://120937.hs-sites.com/blog/author/mike-hail) 

 Jun 22, 2016 6:59:40 PM

Executive Summary Snapshot To maximize results, companies must fully leverage data and analytics Mos...

[ Read more ](https://120937.hs-sites.com/blog/combining-segments-consumer-data-and-modeling-a-primer)

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