---
title: Data Decisions Group | Marketing Insights Blog | machine learning
description: machine learning | If you're not using data for your marketing, we recommend a change in course — and a subscription to this blog.
---

# Are you harnessing the power of data for your marketing decisions?

Marketing Insights to drive decisions 

[![Do Not Make Assumptions ](https://120937.hs-sites.com/hubfs/Do%20Not%20Make%20Assumptions%20.jpeg) ](https://120937.hs-sites.com/blog/the-problem-with-assumptions)

[AI](https://120937.hs-sites.com/blog/topic/ai), [automate](https://120937.hs-sites.com/blog/topic/automate), [machine learning](https://120937.hs-sites.com/blog/topic/machine-learning)

## [The Problem with Assumptions](https://120937.hs-sites.com/blog/the-problem-with-assumptions)

![Picture of Bruno Delahaye](https://120937.hs-sites.com/hs-fs/hubfs/Bruno%20.jpg?width=50&name=Bruno%20.jpg) [Bruno Delahaye](https://120937.hs-sites.com/blog/author/bruno-delahaye) 

 Jun 28, 2019 8:00:00 AM

[ Read more ](https://120937.hs-sites.com/blog/the-problem-with-assumptions)

[![Business Analytics-1-1](https://120937.hs-sites.com/hubfs/Business%20Analytics-1-1.jpg) ](https://120937.hs-sites.com/blog/ai-assisted-consumer-targeting-101)

[AI](https://120937.hs-sites.com/blog/topic/ai), [automate](https://120937.hs-sites.com/blog/topic/automate), [machine learning](https://120937.hs-sites.com/blog/topic/machine-learning)

## [AI-Assisted Consumer Targeting 101](https://120937.hs-sites.com/blog/ai-assisted-consumer-targeting-101)

![Picture of Bruno Delahaye](https://120937.hs-sites.com/hs-fs/hubfs/Bruno%20.jpg?width=50&name=Bruno%20.jpg) [Bruno Delahaye](https://120937.hs-sites.com/blog/author/bruno-delahaye) 

 May 31, 2019 8:00:00 AM

[ Read more ](https://120937.hs-sites.com/blog/ai-assisted-consumer-targeting-101)

## Drive people to your products and services

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