--- title: Data Decisions Group | Marketing Insights Blog | marketing research description: marketing research | If you're not using data for your marketing, we recommend a change in course — and a subscription to this blog. --- # Are you harnessing the power of data for your marketing decisions? Marketing Insights to drive decisions  [![11209276924_04a47d5715_o.jpg](https://120937.hs-sites.com/hubfs/11209276924_04a47d5715_o.jpg) ](https://120937.hs-sites.com/blog/the-internet-of-things) [market research experts](https://120937.hs-sites.com/blog/topic/market-research-experts), [marketing research](https://120937.hs-sites.com/blog/topic/marketing-research) ## [The Internet of Things (IoT)](https://120937.hs-sites.com/blog/the-internet-of-things) ![Picture of DDG MR Operations Team](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [DDG MR Operations Team](https://120937.hs-sites.com/blog/author/ddg-mr-operations-team) Jan 24, 2018 4:19:58 PM Like most people pressed for time, I scan the news headlines just to get a sense of what’s going on ... [ Read more ](https://120937.hs-sites.com/blog/the-internet-of-things) [![](https://120937.hs-sites.com/hubfs/583faa661700002300e7d2db-1.jpg) ](https://120937.hs-sites.com/blog/marketing-to-the-hispanic-market-in-the-digital-age) [marketing research](https://120937.hs-sites.com/blog/topic/marketing-research) ## [Marketing to the Hispanic Market in the Digital Age](https://120937.hs-sites.com/blog/marketing-to-the-hispanic-market-in-the-digital-age) ![Picture of DDG MR Operations Team](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [DDG MR Operations Team](https://120937.hs-sites.com/blog/author/ddg-mr-operations-team) Oct 25, 2017 1:08:33 PM It's no secret that Hispanic buying power is surging in the United States. How could it not, with an... [ Read more ](https://120937.hs-sites.com/blog/marketing-to-the-hispanic-market-in-the-digital-age) [![multicopter-1873532_1280.jpg](https://120937.hs-sites.com/hubfs/multicopter-1873532_1280.jpg) ](https://120937.hs-sites.com/blog/case-study-a-community-approach-to-drone-research) [qualitative research](https://120937.hs-sites.com/blog/topic/qualitative-research), [marketing research](https://120937.hs-sites.com/blog/topic/marketing-research), [MROC](https://120937.hs-sites.com/blog/topic/mroc), [quantitative research](https://120937.hs-sites.com/blog/topic/quantitative-research) ## [Case Study  - A Community Approach to Drone Research](https://120937.hs-sites.com/blog/case-study-a-community-approach-to-drone-research) ![Picture of DDG MR Operations Team](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [DDG MR Operations Team](https://120937.hs-sites.com/blog/author/ddg-mr-operations-team) Jul 7, 2017 1:39:44 PM Drones have become a hot and controversial topic in recent years, with businesses such as Amazon tes... [ Read more ](https://120937.hs-sites.com/blog/case-study-a-community-approach-to-drone-research) [![Blog Header - 10 Conjoint - Number 2 of 10.png](https://120937.hs-sites.com/hubfs/Blog_Images_from_Canva/Blog%20Header%20-%2010%20Conjoint%20-%20Number%202%20of%2010.png) ](https://120937.hs-sites.com/blog/10-conjoint-dos-and-donts-2-dont-sample-too-broad-an-audience) [new product development](https://120937.hs-sites.com/blog/topic/new-product-development), [product innovation](https://120937.hs-sites.com/blog/topic/product-innovation), [Conjoint Analysis](https://120937.hs-sites.com/blog/topic/conjoint-analysis), [marketing research](https://120937.hs-sites.com/blog/topic/marketing-research), [sampling](https://120937.hs-sites.com/blog/topic/sampling) ## [10 Conjoint Do's and Don'ts — #2 Don't Sample Too Broad An Audience](https://120937.hs-sites.com/blog/10-conjoint-dos-and-donts-2-dont-sample-too-broad-an-audience) ![Picture of David W. Wilson](https://120937.hs-sites.com/hs-fs/hubfs/images/David_Wilson_Bio_Picture_Photo.jpg?width=50&name=David_Wilson_Bio_Picture_Photo.jpg) [David W. Wilson](https://120937.hs-sites.com/blog/author/david-w-wilson) Mar 20, 2017 10:29:27 AM [ Read more ](https://120937.hs-sites.com/blog/10-conjoint-dos-and-donts-2-dont-sample-too-broad-an-audience) [![](https://120937.hs-sites.com/hubfs/Blog_Images_from_Canva/Research_and_Modeling_Equals_Better_Cross-Selling.png) ](https://120937.hs-sites.com/blog/combine-market-research-and-predictive-models-to-improve-cross-selling) [market research](https://120937.hs-sites.com/blog/topic/market-research), [predictive analytics](https://120937.hs-sites.com/blog/topic/predictive-analytics), [marketing research](https://120937.hs-sites.com/blog/topic/marketing-research), [direct marketing](https://120937.hs-sites.com/blog/topic/direct-marketing) ## [Combine Market Research and Predictive Models to Improve Cross-Selling](https://120937.hs-sites.com/blog/combine-market-research-and-predictive-models-to-improve-cross-selling) ![Picture of David W. Wilson](https://120937.hs-sites.com/hs-fs/hubfs/images/David_Wilson_Bio_Picture_Photo.jpg?width=50&name=David_Wilson_Bio_Picture_Photo.jpg) [David W. Wilson](https://120937.hs-sites.com/blog/author/david-w-wilson) Aug 31, 2016 10:03:21 AM Executive Summary Today's member-based organizations (or any direct marketing company) can combine p... [ Read more ](https://120937.hs-sites.com/blog/combine-market-research-and-predictive-models-to-improve-cross-selling) [![](https://120937.hs-sites.com/hubfs/img/Questions_-_HiRes.jpg) ](https://120937.hs-sites.com/blog/bid/75341/5-mr-fundamentals-for-superior-product-concept-testing) [market research experts](https://120937.hs-sites.com/blog/topic/market-research-experts), [market research](https://120937.hs-sites.com/blog/topic/market-research), [concept testing](https://120937.hs-sites.com/blog/topic/concept-testing), [consumer research](https://120937.hs-sites.com/blog/topic/consumer-research), [marketing science](https://120937.hs-sites.com/blog/topic/marketing-science), [purchase intent](https://120937.hs-sites.com/blog/topic/purchase-intent), [new product development](https://120937.hs-sites.com/blog/topic/new-product-development), [package testing](https://120937.hs-sites.com/blog/topic/package-testing), [Dino Fire](https://120937.hs-sites.com/blog/topic/dino-fire), [marketing research](https://120937.hs-sites.com/blog/topic/marketing-research) ## [5 MR Fundamentals For Superior Product & Concept Testing](https://120937.hs-sites.com/blog/bid/75341/5-mr-fundamentals-for-superior-product-concept-testing) ![Picture of Dino Fire](https://120937.hs-sites.com/hs-fs/hubfs/dino.jpg?width=50&name=dino.jpg) [Dino Fire](https://120937.hs-sites.com/blog/author/dino-fire) Sep 22, 2011 11:55:00 AM Concept testing is nearly always part of a new product launch initiative—an important part, to be su... [ Read more ](https://120937.hs-sites.com/blog/bid/75341/5-mr-fundamentals-for-superior-product-concept-testing) ## Drive people to your products and services Learn more