---
title: Data Decisions Group | Marketing Insights Blog | marketing science
description: marketing science | If you're not using data for your marketing, we recommend a change in course — and a subscription to this blog.
---

# Are you harnessing the power of data for your marketing decisions?

Marketing Insights to drive decisions 

[![](https://120937.hs-sites.com/hubfs/img/market-study.jpg) ](https://120937.hs-sites.com/blog/bid/154635/3-strategies-to-grow-your-business-and-have-your-cookie-too)

[market research](https://120937.hs-sites.com/blog/topic/market-research), [research panel](https://120937.hs-sites.com/blog/topic/research-panel), [online panel](https://120937.hs-sites.com/blog/topic/online-panel), [segmentation](https://120937.hs-sites.com/blog/topic/segmentation), [concept testing](https://120937.hs-sites.com/blog/topic/concept-testing), [consumer research](https://120937.hs-sites.com/blog/topic/consumer-research), [marketing science](https://120937.hs-sites.com/blog/topic/marketing-science), [Kara Davis](https://120937.hs-sites.com/blog/topic/kara-davis), [Marketing Insights](https://120937.hs-sites.com/blog/topic/marketing-insights)

## [3 Strategies to Grow Your Business and Have Your Cookie Too](https://120937.hs-sites.com/blog/bid/154635/3-strategies-to-grow-your-business-and-have-your-cookie-too)

![Picture of Kara Davis](https://120937.hs-sites.com/hs-fs/file-16653146-jpg/images/karaheadshotaug2012.jpg?width=50&name=karaheadshotaug2012.jpg) [Kara Davis](https://120937.hs-sites.com/blog/author/kara-davis) 

 Aug 22, 2012 10:52:00 AM

The relationship between your business, your research, and your consumers is like an Oreo cookie. Yo...

[ Read more ](https://120937.hs-sites.com/blog/bid/154635/3-strategies-to-grow-your-business-and-have-your-cookie-too)

[![](https://120937.hs-sites.com/hubfs/img/iStock_000037942020_XXXLarge.jpg) ](https://120937.hs-sites.com/blog/bid/117247/how-much-sample-do-i-need)

[market research experts](https://120937.hs-sites.com/blog/topic/market-research-experts), [market research](https://120937.hs-sites.com/blog/topic/market-research), [marketing science](https://120937.hs-sites.com/blog/topic/marketing-science), [data analysis for business success](https://120937.hs-sites.com/blog/topic/data-analysis-for-business-success), [primary research](https://120937.hs-sites.com/blog/topic/primary-research), [survey](https://120937.hs-sites.com/blog/topic/survey), [Dino Fire](https://120937.hs-sites.com/blog/topic/dino-fire), [Marketing Insights](https://120937.hs-sites.com/blog/topic/marketing-insights)

## [How Much Sample Do I Need?](https://120937.hs-sites.com/blog/bid/117247/how-much-sample-do-i-need)

![Picture of Dino Fire](https://120937.hs-sites.com/hs-fs/hubfs/dino.jpg?width=50&name=dino.jpg) [Dino Fire](https://120937.hs-sites.com/blog/author/dino-fire) 

 Jan 11, 2012 3:03:00 PM

We are often asked how much study sample is needed when clients work with us to design a study. This...

[ Read more ](https://120937.hs-sites.com/blog/bid/117247/how-much-sample-do-i-need)

[![](https://120937.hs-sites.com/hubfs/img/Questions_-_HiRes.jpg) ](https://120937.hs-sites.com/blog/bid/75341/5-mr-fundamentals-for-superior-product-concept-testing)

[market research experts](https://120937.hs-sites.com/blog/topic/market-research-experts), [market research](https://120937.hs-sites.com/blog/topic/market-research), [concept testing](https://120937.hs-sites.com/blog/topic/concept-testing), [consumer research](https://120937.hs-sites.com/blog/topic/consumer-research), [marketing science](https://120937.hs-sites.com/blog/topic/marketing-science), [purchase intent](https://120937.hs-sites.com/blog/topic/purchase-intent), [new product development](https://120937.hs-sites.com/blog/topic/new-product-development), [package testing](https://120937.hs-sites.com/blog/topic/package-testing), [Dino Fire](https://120937.hs-sites.com/blog/topic/dino-fire), [marketing research](https://120937.hs-sites.com/blog/topic/marketing-research)

## [5 MR Fundamentals For Superior Product & Concept Testing](https://120937.hs-sites.com/blog/bid/75341/5-mr-fundamentals-for-superior-product-concept-testing)

![Picture of Dino Fire](https://120937.hs-sites.com/hs-fs/hubfs/dino.jpg?width=50&name=dino.jpg) [Dino Fire](https://120937.hs-sites.com/blog/author/dino-fire) 

 Sep 22, 2011 11:55:00 AM

Concept testing is nearly always part of a new product launch initiative—an important part, to be su...

[ Read more ](https://120937.hs-sites.com/blog/bid/75341/5-mr-fundamentals-for-superior-product-concept-testing)

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