---
title: Data Decisions Group | Marketing Insights Blog | package testing
description: package testing | If you're not using data for your marketing, we recommend a change in course — and a subscription to this blog.
---

# Are you harnessing the power of data for your marketing decisions?

Marketing Insights to drive decisions 

[![](https://120937.hs-sites.com/hubfs/img/Questions_-_HiRes.jpg) ](https://120937.hs-sites.com/blog/bid/75341/5-mr-fundamentals-for-superior-product-concept-testing)

[market research experts](https://120937.hs-sites.com/blog/topic/market-research-experts), [market research](https://120937.hs-sites.com/blog/topic/market-research), [concept testing](https://120937.hs-sites.com/blog/topic/concept-testing), [consumer research](https://120937.hs-sites.com/blog/topic/consumer-research), [marketing science](https://120937.hs-sites.com/blog/topic/marketing-science), [purchase intent](https://120937.hs-sites.com/blog/topic/purchase-intent), [new product development](https://120937.hs-sites.com/blog/topic/new-product-development), [package testing](https://120937.hs-sites.com/blog/topic/package-testing), [Dino Fire](https://120937.hs-sites.com/blog/topic/dino-fire), [marketing research](https://120937.hs-sites.com/blog/topic/marketing-research)

## [5 MR Fundamentals For Superior Product & Concept Testing](https://120937.hs-sites.com/blog/bid/75341/5-mr-fundamentals-for-superior-product-concept-testing)

![Picture of Dino Fire](https://120937.hs-sites.com/hs-fs/hubfs/dino.jpg?width=50&name=dino.jpg) [Dino Fire](https://120937.hs-sites.com/blog/author/dino-fire) 

 Sep 22, 2011 11:55:00 AM

Concept testing is nearly always part of a new product launch initiative—an important part, to be su...

[ Read more ](https://120937.hs-sites.com/blog/bid/75341/5-mr-fundamentals-for-superior-product-concept-testing)

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