---
title: Data Decisions Group | Marketing Insights Blog | purchase intent
description: purchase intent | If you're not using data for your marketing, we recommend a change in course — and a subscription to this blog.
---

# Are you harnessing the power of data for your marketing decisions?

Marketing Insights to drive decisions 

[![](https://120937.hs-sites.com/hubfs/img/FGI_Website_-_Homepage_-_Testimonial_Image_-_Healthcare.png) ](https://120937.hs-sites.com/blog/bid/131798/the-affordable-care-act-your-brand-in-vegas)

[consumer research](https://120937.hs-sites.com/blog/topic/consumer-research), [purchase intent](https://120937.hs-sites.com/blog/topic/purchase-intent), [affordable care act](https://120937.hs-sites.com/blog/topic/affordable-care-act), [health insurance providers](https://120937.hs-sites.com/blog/topic/health-insurance-providers), [health insurance marketing](https://120937.hs-sites.com/blog/topic/health-insurance-marketing), [Philip Atkins](https://120937.hs-sites.com/blog/topic/philip-atkins), [Marketing Insights](https://120937.hs-sites.com/blog/topic/marketing-insights)

## [The Affordable Care Act: Your Brand in Vegas](https://120937.hs-sites.com/blog/bid/131798/the-affordable-care-act-your-brand-in-vegas)

![Picture of DDG MR Operations Team](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [DDG MR Operations Team](https://120937.hs-sites.com/blog/author/ddg-mr-operations-team) 

 Mar 28, 2012 8:57:00 AM

In 2014, the landscape of the health insurance exchanges will look a lot like Las Vegas. Each health...

[ Read more ](https://120937.hs-sites.com/blog/bid/131798/the-affordable-care-act-your-brand-in-vegas)

[![](https://120937.hs-sites.com/hubfs/img/Questions_-_HiRes.jpg) ](https://120937.hs-sites.com/blog/bid/75341/5-mr-fundamentals-for-superior-product-concept-testing)

[market research experts](https://120937.hs-sites.com/blog/topic/market-research-experts), [market research](https://120937.hs-sites.com/blog/topic/market-research), [concept testing](https://120937.hs-sites.com/blog/topic/concept-testing), [consumer research](https://120937.hs-sites.com/blog/topic/consumer-research), [marketing science](https://120937.hs-sites.com/blog/topic/marketing-science), [purchase intent](https://120937.hs-sites.com/blog/topic/purchase-intent), [new product development](https://120937.hs-sites.com/blog/topic/new-product-development), [package testing](https://120937.hs-sites.com/blog/topic/package-testing), [Dino Fire](https://120937.hs-sites.com/blog/topic/dino-fire), [marketing research](https://120937.hs-sites.com/blog/topic/marketing-research)

## [5 MR Fundamentals For Superior Product & Concept Testing](https://120937.hs-sites.com/blog/bid/75341/5-mr-fundamentals-for-superior-product-concept-testing)

![Picture of Dino Fire](https://120937.hs-sites.com/hs-fs/hubfs/dino.jpg?width=50&name=dino.jpg) [Dino Fire](https://120937.hs-sites.com/blog/author/dino-fire) 

 Sep 22, 2011 11:55:00 AM

Concept testing is nearly always part of a new product launch initiative—an important part, to be su...

[ Read more ](https://120937.hs-sites.com/blog/bid/75341/5-mr-fundamentals-for-superior-product-concept-testing)

## Drive people to your products and services

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