Do you have the right Medicare marketing communications platform for 2017? Not sure? Here are four...
Medicare Big Card
I am thrilled to be enrolled in Medicare. You can see it was a” Big Deal.”
I started marketing Medicare Supplement in 1984. We offered United American Insurance Company as they had been selected as the best by Consumer Reports based on the first automated claim service.
I thought I knew Medicare and its related options. But my personal experience was an eye opener.
Due to my working status, I could remain enrolled on my group plan. However, there were long term consequences.
After many conversations with agents and carriers I elected to enroll in Part A and B and purchase Medicare Supplement Plan F and a PDP plan. Now I carry 5 cards to verify my total healthcare coverage.
But, my wife did not age in so she had to go on COBRA. And the USPS refused to deliver her card.
Did I mention that turning 65 and electing to enroll in Medicare was a “Big Deal?"
As you plan your marketing strategies for AEP 2017, make it easier on your prospects to understand their options and make their best choices. And, let me know if you want to discuss our solutions and recommendations for how to maximize your AEP 2017 results, including:
- Marketing database for real-time omnichannel communications
- Predictive analytics to identify consumers who are most likely to purchase Medicare Advantage
- Prospect lists and solutions for direct mail + Facebook member acquisition campaigns