Medicare Marketing Toolkit

The Medicare opportunities are rapidly flying past us

Each month a new group of Baby Boomers qualify for Medicare. In fact, approximately 10,000 individuals per day search for information with keywords such as:

• “What is Medicare?”
• “What are the financial implications to me?”
• “What should frame my Medicare choices?”

The market research* done by datadecisions Group and others — organizations such as the Kaiser Family Foundation and Deft Research — indicates that consumers begin surfing the web for information on Medicare and options for risk management of the federal program’s financial gaps as early as age 63.  These same people become increasingly engaged in the discussion once they turn 64, as they have then started to form opinions on brand decisions.

But, like most healthcare coverage, Medicare is difficult to understand. Most consumers expect and need assistance in the interpretation of their choices. For example, they likely need to help to delineate the following:

• Part A —hospitals
• Part B — doctors
• Part C — Medicare Advantage by county
• Part D — prescriptions

This list doesn’t even address Medicare Supplement insurance or benefits like dental and vision. Even those experienced in Medicare can struggle to navigate the Medicare maze.

That said, does your firm’s marketing include a dedicated website or webpage that offers free information and education? Are your field representatives holding seminars that present the framework of Medicare and then offer information to the consumer’s questions at no charge? At what age do you attempt to engage as the brand who is prepared to assist the consumer?

Finally, do you have a marketing scheme that:

• Educates 64 year olds?
• Offers a policy to the 65 year old self-employed individual?
• Reminds the 66 year, old corporate employee, who waited to full retirement age (Social Security) of his/her options?
• Communicates with 67 and 68-year old who has suffered a huge rate increase?
• Notes and responds to the individual who just moved or got divorced?

The customer’s journey has started without you if:

• You do not have the data for specific audiences the message for that market segment
• The channel preferred by the consumer

By contrast, datadecisons Group monitors and listens to the voice of the consumer to ensure that we understand the needs of the Baby Boomers who suddenly find they need to learn, select, and manage their Medicare coverages.

For specific counts, use this page to get free Medicare audience sizes.

• Turning 64, 65, and 66 by month
• Medicare Advantage and Medicare Supplement, most likely to buy
• Movers, age 65-79, giving you the quantity for a month or day

*Minnesota’s Medicare Gold Rush, The Demise of Medicare Cost Plans in 2018, March 2018 by datadecisions Group