The relationship between your business, your research, and your consumers is like an Oreo cookie. Yo...
Shopping for clothes isn’t always an easy task. There are a number of decisions that need to be made...
In 2014, the landscape of the health insurance exchanges will look a lot like Las Vegas. Each health...
Sometimes market research (MR) takes literal rocket science, and sometimes it isn’t all that complic...
The focus group (online or in person) is a tried-and-true method for gleaning qualitative insight fr...
In a previous post, my colleague Philip Atkins discussed the advent of the open health insurance mar...
We are often asked how much study sample is needed when clients work with us to design a study. This...
Do you have a custom online panel, or are you considering one for 2012? Make sure you avoid these co...
Health insurance marketers, 2012 is going to be a busy year for you. Although the Affordable Care Ac...