The focus group (online or in person) is a tried-and-true method for gleaning qualitative insight fr...
In a previous post, my colleague Philip Atkins discussed the advent of the open health insurance mar...
We are often asked how much study sample is needed when clients work with us to design a study. This...
Do you have a custom online panel, or are you considering one for 2012? Make sure you avoid these co...
Concept testing is nearly always part of a new product launch initiative—an important part, to be su...
Health insurance marketers, 2012 is going to be a busy year for you. Although the Affordable Care Ac...